GLOBUS Events (formerly known as VNU Exhibitions Asia) . As one of the first exhibition organizers to establish its presence in China, GLOBUS Events has been a leader in the industry for over three decades. Through the commitment of a team of 150 professional employees, it organizes over 20 local and international leading exhibitions and conferences each year, in a total exhibiting space of over 1,000,000 sqm. Headquartered in Shanghai, it has operations in different cities across China and abroad, such as Bangkok, Beijing, Guangzhou, Shenzhen, etc. The company is a member of the Global Association of the Exhibition Industry (UFI) and "Level A Qualification Unit" of the Shanghai Convention & Exhibition Industries Association (SCEIA).
In February 2024, GLOBUS Events became part of Advent International portfolio, one of the world’s largest private equity investors. Advent International was established in 1984 and has invested in over 415 private equity investments across more than 40 countries and regions. By leveraging Advent International's global market focus, intensive operations, and industry-focused long-term investment strategy, GLOBUS Events' operating model will not only reinforce the inherent strengths but also transform into a more platform-oriented approach, providing more comprehensive and in-depth industry services and expanding the business scope.
Prior to this, GLOBUS Events was part of the centennial Royal Jaarbeurs exhibition group, based in the Netherlands, Europe. Leveraging on Jaarbeurs' vast international experience and resources the local professional operation management expertise GLOBUS Events has successfully developed a specific business strategy themed ‘GLOCALIZATION’ and has facilitated the China market entry for more than 20 leading exhibition organizers.
Through over 30 years of extensive operations and management, GLOBUS Events has launched numerous new exhibition brands with international influence, such as Pet Fair Asia, International Building Industrialization of Construction Exhibition Asia, and others.
GLOBUS Events has also introduced to the China market a series of world-renowned exhibitions brands and leaders in their specific industries, such as DOMOTEX asia/CHINAFLOOR, R+T Asia, TCT Asia, Salone del Mobile.Milano Shanghai, VIV Select China, to lead the national exhibition industry.